ANG NINUNO
Likha partnered with ARP to build a structured, scalable marketing system—increasing brand awareness, social following, and engagement while driving sales through live commerce and affiliate-led campaigns.
Client Struggles
Before partnering with ARP Digital Marketing, Likha struggled with low digital visibility and inconsistent engagement despite its unique, culturally rooted products like medalyon and mutya. Marketing was solely handled by the founder, leading to operational fatigue and limited capacity for content, campaigns, and scaling.
Client Goals
Likha partnered with ARP Digital Marketing to build a structured, scalable marketing system for long-term growth. The goals focused on increasing brand awareness, growing the online community, improving engagement and sales, and preparing for a physical store launch rooted in local pride.
Ads Strategy
ARP used GMV Max to maximize TikTok Shop sales through automated optimization for visibility and conversions. Optimization • Let the algorithm gather data • Continuously refreshed creatives • Scaled top-performing products Scaling • Expanded winning creatives • Separated campaigns for better spend distribution • Manually pushed top-performing content This drove higher revenue while maintaining efficient costs and ROI.
Social Media Management Strategy
ARP implemented a consistent and relatable organic social media strategy focused on educating audiences about the cultural symbolism behind Likha's products. Content emphasized storytelling, product value, and community engagement to build stronger connections with the target market.
Live Commerce Strategy
ARP introduced TikTok live commerce to boost visibility and drive direct sales through product demos, real-time audience interaction, and limited-time offers. Pre-live promotions and engagement tactics were used to attract viewers and create urgency during livestreams.
PR, Affiliate & KOL Marketing Strategy
ARP implemented an affiliate-driven strategy through influencer outreach and product seeding, encouraging authentic content and recommendations. A community of active affiliates was built via Viber and Messenger groups, fostering engagement and continuous promotion. This generated user-driven content and increased product visibility.
Creatives Strategy
Likha's creative strategy focused on an enchanting yet inviting visual identity—magical, positive, and never intimidating. Centered on fortune bracelets, the content used relatable storytelling to show how the products bring good energy into everyday life.
Results
Social Media Growth (META) • Grew from 404k to 615K followers across Facebook • Generated 6.2 million organic views in December alone • Achieved 132.6% increase in reach • Generated 217.1K total content interactions • Achieved 198.3% increase in engagement Several pieces of content also gained viral traction, with posts reaching over 2 million views and significantly boosting brand awareness across social platforms. Live Commerce Performance • Generated ₱3.84M in sales within the first month of live selling • Sold 10,690 items in a single month through live commerce • Increased customers by 168.59% Affiliate & Influencer Marketing • Achieved ₱964K GMV within the first month through affiliate-driven campaigns • Generated 2,000 affiliate-attributed items sold within the first month • Built an active community of affiliates promoting the brand across social media
Impact
Through its partnership with ARP Digital Marketing, Likha strengthened its online presence, growing both followers and engagement while building a stable community. Live commerce and influencer efforts drove sales, and a cohesive content strategy built trust. With a structured marketing system in place, the founder was able to focus on scaling the business while ARP handled execution.
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