JAMES SQUIRE BREWING

Craft beer branding that tells a story. From Iron Jack to One Fifty Lashes, each tap handle represents a unique brewing tradition and flavor profile.

Struggles

James Squire Brewing was struggling to communicate their rich brewing heritage and unique flavor profiles to a broader audience. Their traditional approach wasn't resonating with younger consumers, and they lacked a cohesive digital presence that told their story effectively.

Client Goals

The brewery wanted to establish a strong digital presence that celebrated their brewing heritage, attract new customers while maintaining their loyal fanbase, and create educational content that would help consumers appreciate the craft and quality of their beers.

Execution

We developed a comprehensive storytelling strategy that highlighted the brewery's heritage, created compelling visual content showcasing their brewing process, implemented educational content about flavor profiles and food pairings, and built a community-focused digital experience that connected beer enthusiasts.

Results

Total sales increased from $28,000 to $78,000 (+179%), conversion rate improved from 1.9% to 3.4% (+79%), and average order value increased by 22% through variety packs and brewery tour packages that enhanced the customer experience.

Impact

The brand successfully positioned itself as a heritage craft brewery with modern appeal, built a passionate community of beer enthusiasts who appreciate quality and tradition, and established a scalable digital framework that continues to attract new customers while celebrating their brewing legacy.

BUILDING BRANDSWITH PASSION

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