KANGKONG CHIPS ORIGINAL
From snack brand to standout name in retail shelves and online. We helped KCO build a structured marketing system, scale social presence, and drive 7-figure revenue through strategic digital execution.
Client Struggles
Prior to partnering with ARP Digital Marketing, KCO faced operational and marketing challenges that slowed its growth, including a decline in active distributors which limited product movement and market reach. With the founder handling most marketing efforts due to the lack of a dedicated team, the brand experienced operational fatigue and struggled to maintain consistent content, strategy, and visibility across digital platforms, making it difficult to fully maximize its potential online.
Client Goals
KCO partnered with ARP Digital Marketing to build a structured and scalable marketing system for long-term growth, including establishing a dedicated team to handle social media, digital campaigns, and overall online presence. This allowed the founder to focus on other areas of the business while strengthening online visibility, growing the community, and expanding the distributor and reseller network to boost product availability and sales.
Ads Strategy
KCO implemented a full-funnel META Ads strategy, targeting new audiences for awareness, retargeting engaged users for consideration, and converting high-intent audiences through optimized ads. Multiple creatives such as short-form videos, product visuals, and hook-based content were tested, with winning ads scaled for better performance. Audience targeting included interest-based, lookalike, and retargeting segments to ensure relevance across each stage.
Social Media Management Strategy
ARP developed a social media strategy focused on strengthening brand visibility and engagement through consistent, relatable content that highlighted the brand story and product value. By establishing clear content pillars and maintaining regular posting, KCO's social media became more active, engaging, and aligned with its target audience.
Live Commerce Strategy
ARP also implemented a TikTok Live commerce strategy to drive direct sales and real-time engagement, allowing the brand to showcase products, interact with viewers, and create urgency through exclusive offers. This approach converted viewers into customers while building trust with the audience.
PR, Affiliate & KOL Marketing Strategy
To further expand reach, ARP introduced an affiliate and creator-driven marketing strategy, allowing TikTok creators to promote KCO products and earn commissions per sale. This leveraged creator networks to drive awareness, engagement, and conversions.
Creatives Strategy
The creative direction for Kangkong Chips Original repositioned a familiar vegetable into a modern, highly desirable snack by blending pang-masa relatability with a bold, playful, and premium visual identity. Using vibrant colors, strong typography, and product-focused visuals, the strategy highlighted flavor, crunch, and texture through dynamic, appetizing executions. This positioned the brand as a fun, shareable, and culturally relevant snack that feels unexpected and crave-worthy.
Results
Social Media Growth • Grew from 20,000 followers to over 464,000 followers across social platforms • Generated 6.2 million organic views in December alone • Achieved 132.6% increase in reach • Generated 217.1K total content interactions • Achieved 198.3% increase in engagement Several pieces of content also achieved viral traction, reaching over 1M to 3.5M views, significantly boosting brand awareness across social media. Live Commerce Performance • Generated ₱3.84M in sales during the first month of TikTok Live selling • Sold 10,690 items in a single month through live commerce • Increased customers by 168.59% Revenue Growth With the implementation of ARP's marketing strategies, the brand began consistently generating 7-figure monthly revenues across channels.
Impact
Through its partnership with ARP Digital Marketing, KCO transformed its digital presence and marketing operations, building a strong, active online community while significantly increasing visibility, engagement, and sales. The structured system allowed the founder to focus on scaling the business while ARP managed execution, ultimately boosting both brand credibility and market reach.
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